About Us

Meet the Team

Mike Heatwole with The Dala Group.
  • Founder and CEO, CFP®, AWMA®

    Mike is a Certified Financial Planner™ and founder of The Dala Group. He graduated from Illinois Institute of Technology with a bachelor’s degree in Civil Engineering and a master’s degree in Structural Engineering. Following a 7-year career in building design, Mike decided to make a career transition that allowed him to use his advanced problem-solving and analytical skills in personal finance.

    Before founding The Dala Group, Mike’s financial planning career started at Waddell & Reed, where he built a wealth management firm focusing his efforts on helping families achieve their lifestyle and legacy goals. Over the years, he has gained a unique perspective on comprehensive financial planning, investment management, tax, and estate planning. Mike loves the challenge of engineering complex wealth strategies and building long-term, trusting relationships with each client.

    Mike’s professional development includes the Certified Financial Planner™ designation and the Accredited Wealth Management Advisor designation.

    When Mike is not in the office, he is with his wife, Linnea, and his two daughters, Elin and Audrey. Mike decompresses at the end of each workday by weightlifting and kickboxing at CrossKicks. You will also find him drinking his favorite protein smoothie. Mike is an avid sports fan and, although he was raised a Kansas City Chiefs fan, he has lived in Chicago for nearly 25 years so you will find him cheering on the Chicago Bears! Mike has also spent many years volunteering in the community and in his church including the Stewardship ministry at Willow Creek Community church.

Stacy Bromann with The Dala Group.
  • Wealth Advisor

    Stacy was born and raised in Iowa and is a graduate of Iowa State, with 19 years of experience in the financial services industry. She is working on obtaining a Certified Financial Planner (CFP) designation at Northwestern University. Stacy chose to work with The Dala Group due to their holistic approach. At The Dala Group, the advisory team combines in-depth tax planning, investment management, income planning, and estate planning to optimize every area of the client’s retirement picture. Stacy is often complimented that her success in building deep client relationships is due to her down-to-earth approach and keeping her clients at the center.

    In her free time, you will find Stacy and her husband on the sidelines cheering their daughters on in their activities, volunteering in the children’s ministry at their church, on the golf course (not as often as they would like), or baking.

Kim Velasco with The Dala Group.
  • Wealth Advisor, CFP®

    Kim is deeply committed to helping individuals and families plan for their future. She has a unique ability to genuinely understand clients’ priorities, and she addresses their concerns with care and compassion. Notably, Kim excels in integrating all facets of her clients’ financial lives, crafting a strategy that propels them toward achieving their goals. Kim has been a trusted partner for high-net-worth families for over 10 years. Her expertise extends to making significant financial decisions, guiding clients with wisdom, and positioning them for the most impactful outcomes.

    Having graduated from the University of Wisconsin-Madison with a bachelor’s degree in Personal Finance and earning the Certified Financial Planner™ designation, Kim demonstrates a solid educational foundation and commitment to professional excellence.

    When Kim is not in the office, you will find that she is dedicated to her family. She enjoys moments with her husband and chasing after her twin daughters. Additionally, she finds pleasure in cooking and running.

Michael Hollis with The Dala Group.
  • Associate Wealth Advisor

    Michael joined The Dala Group as an Associate Wealth Advisor after passing his Series 65, Uniform Investment Advisor Law Exam. Michael also completed training to become a Ramsey Solutions certified Master Financial Coach. Michael is passionate about helping others find a path to financial freedom, whether it be through Wealth Advising, facilitating Financial Peace University, or leading young students through Foundations in Personal Finance. Michael loves the analytical nature of gathering details of a client’s financial picture and arriving at a plan that meets their short- and long-term goals.

    Michael lives in Aurora and enjoys mountain biking, watching movies, spending time with his wife and two sons while traveling, and playing a myriad of games.

Kristin McCoy with The Dala Group.
  • Operations Specialist, FPQP®

    Kristin is our Financial Paraplanner Qualified Professional™ and serves as an Operations Specialist. Kristin supports our advisory team through her intricate knowledge of our systems, processes, and general operations. She also takes excellent care of our clients regarding account-related questions, completing paperwork, and scheduling appointments. Kristin is dedicated to making each client’s experience with our firm exceptional.

    Kristin lives in Park Ridge with her husband, Jake. They have two children: Claire and Ben. Kristin enjoys spending time with her children at the zoo, museums, and anywhere they can enjoy nature together. When she has a little time to herself, Kristin enjoys running and reading.

Our Values

We want to be your partner in financial planning so you can stop worrying about your family’s financial future. 

The Dala Group is owned and operated by real people who have been in your shoes: We are a team of experts with decades of combined experience who have walked this road with our own families. We want to help you take the very best care of your loved ones.

We Are:

  • Thorough

  • Reliable

  • Knowledgeable

  • Genuine 

  • Transparent

  • Collaborative

We Believe in the Power of:

  • Excellence 

  • Community

  • Connection

  • Kindness

  • And Holistic Financial Planning

Our Story

Mike Heatwole had every intention of being a civil engineer–he even spent years designing structures–before realizing his true passion: Helping people plan for the future.

With a mind for problem solving, knack for analysis, and a heart for people, Mike found financial planning to be a natural fit. He founded The Dala Group in 2012.

The Swedish Dala horse is a centuries-old symbol of strength, courage, and wisdom: It’s our hope to be that for you as we safeguard your family’s future and protect your legacy. 

You don’t have to be a wealth expert to take great care of your family: Schedule a call today. 

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A couple walking down the road with arms around one another because they have financial peace of mind.

You have enough to worry about.
Let us help with the finances. 

You work hard. You provide for your loved ones, care for their well-being, and wish the best for their future (and yours!). But all too often, optimizing finances feels like a struggle–you know you should have a plan for your money, but where do you even begin?

At the Dala Group, we don’t think you should have to be a financial expert to take great care of the people you love. We’ll help manage your wealth today, so you can live confidently, knowing you’ve taken care of tomorrow. 

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